Step-by-Step Guide: Using Facebook & Luna System for Lead Generation

Introduction

This guide is for beginners who have never advertised on Facebook before. It follows the instructions provided by Tony Pesha on how to leverage Facebook’s ad system and the Luna AI tool to generate leads effectively for network marketing.

1. Setting Up Your Facebook Business Page

Why Do You Need a Business Page?

  • A business page separates your professional content from your personal Facebook profile.
  • It allows you to create targeted ads and attract the right audience.
  • It establishes credibility and builds an online presence.

Steps to Create a Business Page:

  1. Log in to Facebook.
  2. Click on the Menu (three horizontal dots) at the top right.
  3. Select Page under Create.
  4. Choose a Page Name that represents your brand (e.g., “My Home-Based Business”).
  5. Select a Category (e.g., Health & Wellness, Business Coach, Entrepreneur).
  6. Upload a Professional Profile Picture that reflects your brand.
  7. Write a Compelling Bio (use Luna to craft a short and engaging description).
  8. Click Create Page and customize further by adding:
    • A cover photo.
    • Contact details (email, phone number, website link).
    • A short ‘About’ section explaining your business.

2. Optimizing Your Business Page for Engagement

Using Luna to Generate Content

  • Luna AI can help you create:
    • Blog posts.
    • Captivating product descriptions.
    • Educational content that provides value to your audience.

Content Strategy: 4-to-1 Rule

For every 4 value-driven posts, post 1 promotional post.

  1. Educational Posts: How your product benefits a particular audience.
  2. Engagement Posts: Questions, quotes, and polls.
  3. Storytelling Posts: Customer testimonials or personal success stories.
  4. Lifestyle Posts: Behind-the-scenes content or your daily workflow.
  5. Promotional Posts: Your actual product or business opportunity.

3. Setting Up Lead Generation with Capture Pages

Why Capture Pages?

A capture page (landing page) collects names and emails of potential leads before they get access to more details about your offer.

How to Create an Effective Capture Page:

  1. Go to your Network Gate portal.
  2. Use Luna to generate an engaging headline and text that speaks directly to your audience.
  3. Select a compelling video that educates about the business or product.
  4. Ensure the form asks for Name & Email.
  5. Test it by clicking ‘Preview.’

4. Free Lead Generation via Facebook Organic Methods

Step 1: Posting High-Value Content

  • Daily posts related to your niche (e.g., wellness, business coaching, product benefits).
  • Use hashtags to expand reach (e.g., #healthyliving #sidehustle #financialfreedom).
  • Engage with comments to build relationships.

Step 2: Inviting People to Follow Your Page

  1. Click on Invite Friends.
  2. Select up to 1,000 people per day.
  3. Encourage them to interact with your posts.

Step 3: Using Groups for Exposure

  • Join relevant Facebook Groups related to your niche.
  • Provide value first before posting about your business.

5. Paid Lead Generation: Facebook Ads

Step 1: Go to Facebook Ads Manager

  1. Switch to your Business Page on Facebook.
  2. Click Menu > Ads Manager.
  3. Click Create New Campaign.
  4. Choose Lead Generation as your campaign objective.

Step 2: Setting Up Your Ad

  1. Campaign Name: Choose a name like “January Lead Campaign.”
  2. Set Your Budget: Start with $5-$10 per day.
  3. Choose Your Audience:
    • Location: Select the country or city you want to target.
    • Age Range: Choose 40-65 years if targeting professionals.
    • Interests: Select relevant interests (e.g., Wellness, Yoga, Network Marketing).

Step 3: Designing Your Ad

  1. Headline: Use Luna to generate an engaging title.
  2. Description: Highlight benefits, not just features.
  3. Call to Action: Choose “Learn More” or “Sign Up.”
  4. Landing Page Link: Use the capture page URL you created earlier.
  5. Upload an Eye-Catching Image or Video.

Step 4: Launching & Monitoring Your Ad

  1. Click Publish.
  2. Monitor Engagement Metrics (clicks, conversions, etc.).
  3. Adjust if needed (change images, tweak text, or narrow targeting).

6. Follow-Up Strategy with Luna AI

Once leads come in, they need to be nurtured.

  1. Go to Network Gate portal.
  2. Use Luna to create email templates for:
    • Initial contact.
    • Follow-up messages.
    • Closing the sale.
  3. Send follow-ups regularly.
  4. Use Luna to refine messages based on responses.

7. Tracking and Scaling Your Ads

  • Review your ad’s performance weekly.
  • Scale up successful ads by increasing the budget.
  • Duplicate high-performing ads and tweak the content.
  • Stop underperforming ads and test new approaches.

Conclusion: Consistency is Key

Success with Facebook advertising and Luna’s AI requires: ✅ Posting valuable content daily. ✅ Running targeted ads consistently. ✅ Following up with leads effectively. ✅ Adapting your strategy based on results.

By following this guide, even a beginner can generate high-quality leads using Facebook and Luna. Stick to the process, keep learning, and grow your network marketing business efficiently!

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